Ayala: Spanish-Language Housing Website Helping Latinos Become Homeowners

Connecticut Housing Finance Authority launches a Spanish-language homepage

WASHINGTON, D.C. – April 4, 2014 – (RealEstateRama) — The keys to affordable homeownership are being extended to Connecticut’s Hispanic community through a new Spanish-speaking website that has been launched by the Connecticut Housing Finance Authority (CHFA). Senator Andres Ayala welcomed news of this website that aims to better serve the Hispanic markets and increase access to home-buying education and support.

“Purchasing their first home is a major event in every family’s life, but the process can often be difficult to navigate,” said Senator Andres Ayala. “People will be able to access the Spanish website and find the same services CHFA offers elsewhere, including assistance with locating a home that meets their needs and qualifying for a mortgage. CHFA’s website should serve as a model for other state programs looking to reach Connecticut’s Spanish-speaking community.”

CHFA’s Spanish-language website demonstrates the housing market’s continued focus on Hispanic markets, among others. “We have noticed an increasing demand for our products and services from Hispanic markets,” says Eric Chatman, President and Executive Director for CHFA. “CHFA’s addition of this website offers Spanish speakers easy access to home-buying education and support in their native language while helping make the process of house hunting and financial approval less complicated.”

The newly designed website, available on personal computers and mobile devices, provides direct links in Spanish to the most sought-after CHFA products, including first-time home buyer guidance information, access to information on mortgage pre-qualification and qualification, locating a real estate agent, getting a home inspection, and preparing for a mortgage closing. The site will also provide direct links to Spanish social media including Facebook and Twitter and printable answers to frequently asked questions.

The Connecticut Housing Finance Authority was created in 1969 by the Connecticut General Assembly as a self-funding, quasi-public housing agency charged with expanding affordable housing opportunities for the state’s low and moderate-income families and individuals. CHFA has helped more than 130,000 Connecticut individuals and families become homeowners through its low-interest, single-family mortgage programs. In addition, CHFA has financed the creation of more than 40,000 affordable, quality rental units throughout the state. To date, the combined mortgage financing for CHFA’s single-and multifamily housing programs exceeds $11 billion. For more information in English, please visit www.chfa.org or for information in Spanish www.hogarchfa.org.

Contact: Dan Doyle
860-240-8633

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